Stéphane Recouvreur

B2B Marketer with ABM Expertise

I help engineering companies find and convert their ideal customers with highly targeted and relevant messaging.

Hi, I’m Stéphane Recouvreur, currently Digital Marketing Executive at Advanced Navigation, where I market GNSS/INS and robotic solutions for the defence and aerospace markets.

I can help you:
- Reach and persuade the right people in key accounts to close sales faster
- Deliver a consistent messaging that generates demand
- Turn your company into an industry thought-leader to create more opportunities

My strength is to increase opportunities and sales pipeline by focusing on high-intent and high-value clients. Among other wins, I notably generated $132k in opportunity with a single prospect, using my own account-based marketing method.

With over 10 years of experience in marketing, I developed expert skills in customer research, online ads, marketing automation, web design, and copywriting.

Interested in electronics and engineering, I created Pirates Electronics in my spare time, an online platform to learn basic electronics and circuit boards.

I speak English and French fluently, with a good command of Russian.

My Tools

LinkedIn
Apollo
Google Ads
Leadfeeder
Salesforce
Mailchimp
Ahrefs
Figma
Webflow

My Work

Advanced Navigation

Advanced Navigation Website

Advanced Navigation Website

November 17, 2021
Led the redesign and implementation of the company's new website, with improved look-and-feel, SEO, content and lead capture.
Cloud Ground Control Website

Cloud Ground Control Website

May 25, 2021
A complete rework of the Cloud Ground Control website using Figma for mockups and Webflow for web design, in just under a week.
Advanced Navigation Ad Concept

Advanced Navigation Ad Concept

September 13, 2021
Retargeting ad concept for Advanced Navigation. The use of the company's colour scheme and strong visuals helps the audience to make an immediate association with our brand.
Ad Concept - Powering Navigation

Ad Concept - Powering Navigation

September 8, 2021
An ad concept to promote the many applications of our navigation solutions, giving a voice to our customers' stories. Each specific ad redirects the user to a case study.
GPS Denied Solutions and Upcoming Technologies

GPS Denied Solutions and Upcoming Technologies

May 27, 2021
This blog post allows Advanced Navigation to rank #1 for "GPS Denied Solutions", a highly coveted keyword for defence engineers looking at upcoming solutions in this space.
Boreas LinkedIn Ads

Boreas LinkedIn Ads

May 25, 2021
A few ads for a LinkedIn campaign to promote the launch of our new Digital FOG "Boreas".
How AI Is Revolutionising Inertial Navigation

How AI Is Revolutionising Inertial Navigation

May 16, 2021
An article for the company's blog explaining in plain English how our unique approach to the traditional Kalman filter is a leap forward for the industry.
Category Page Mockup

Category Page Mockup

May 16, 2021
A design suggestion to revamp our website's category page. The goal was to help the user navigate faster to the correct product by giving more information at the category level.

Luke's Lens

5 case study video examples and why they work

5 case study video examples and why they work

June 20, 2021
Luke specialises in case study videos, and this blog post helps the reader understand what a case study can do for their business.
5 marketing videos your website needs now

5 marketing videos your website needs now

June 20, 2021
Every marketer needs some inspiration, and this piece aims at widening their horizons when it comes to videos for their website.
How much does a video cost?

How much does a video cost?

June 20, 2021
Trying to shed some light on this highly searched topic, and sway visitors to use a freelancer instead of an agency.
How to write a video brief: the Complete Guide [FREE TEMPLATE + EXAMPLES]

How to write a video brief: the Complete Guide [FREE TEMPLATE + EXAMPLES]

June 20, 2021
A lot of research has been done for this blog post to come up with the best template that anyone can use for their video project.
Why video content is all the rage in light of the Coronavirus

Why video content is all the rage in light of the Coronavirus

June 20, 2021
This article was highly relevant at the time and was used to convince marketers to shift some of their spending to video.
What to ask before booking a videographer?

What to ask before booking a videographer?

June 20, 2021
A high intent piece targeting people who are on the verge of asking for quotes for a video project.
About to get on camera? Here’s how to look your best!

About to get on camera? Here’s how to look your best!

June 20, 2021
A blog post targeting people already considering doing a video shoot and doing some research before booking a session.
Agency vs In-House vs Freelancer: what’s best for your next video?

Agency vs In-House vs Freelancer: what’s best for your next video?

June 19, 2021
A blog post to help marketers decide which approach to choose when planning their next marketing video.
Luke's Lens Website

Luke's Lens Website

June 19, 2021
A complete website redesign and optimisation with a Google Reviews widget for a local photographer.

Pirates Electronics

Artwork

Artwork

June 20, 2021
Art concept and design in collaboration with a graphic artist to elevate the brand.
Pirates Electronics

Pirates Electronics

June 20, 2021
A Kickstarter project that raised over $35,000 to teach electronics with a kit and online lessons.

Contact

Want to work with me or just have a marketing question? Send me a message, and I’ll be in touch with you as soon as possible.

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